We fight gravity everywhere! And as we age our nice full cheeks start to lose volume and fall downward from the force of gravity. Overall, this creates a square face, a “flat” and “empty” face. A square, flat, and empty face A face lift helps to restore that rested, refreshed, and youthful appearance by lifting the cheeks and removing the jowls, restoring volume with fat to the face, and tightening the skin. A face lift is a highly individualized surgery and it is equal parts surgery as it is art. A true face lift will make you look gives a rested, refreshed, and youthful appearance.